Welcome to OBN Beauty!

Born from years of contemplating on what WE want and what WE need. My family moved from Chicago to NW Arkansas almost 10 years ago, and what I noticed was the limited availability for diverse hair products for my daughters. So since then, I have merged my knowledge of tech with my experience in the beauty world together to create OBN BEAUTY.

OBN Beauty is more than just a beauty supply store—it's a dream brought to life. We’re a black family-owned business passionate about helping you feel beautiful and confident in your own skin.

Our journey began with a love for all things beauty and a desire to create a space where every customer feels valued and celebrated. Whether you’re looking for that perfect wig, stunning lashes, or handcrafted soaps, we’ve carefully curated products that make you shine, inside and out.

At OBN Beauty, we believe in authenticity, inclusivity, and above all, community. Our mission is to empower you with high-quality beauty products designed to suit your unique style. And as we continue to grow, we remain dedicated to providing exceptional customer care—because, for us, you’re not just a customer, you’re family.

Come visit us and discover the beauty in YOU!

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We are currently working on our first physical store in Fayetteville!

Once opened we will provide same day delivery within the NW Arkansas Area and continue shipping around the world.